The Transportation Situation
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2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

Clean and Simple

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.



 

 

 

Harmonizing micro-mobility, ride share, public transit, and city growth in Seattle.

August 
21st
, 
2019
  |  
7:00pm
 – 
10:00PM
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✨ 🛴 🚙 🚲 🚆 ✨


Seattle is one of the fastest growing cities in the nation. We also have one of the highest rated public transit systems, expanding at an exponential rate. Add to that the permeation of ride sharing services adding more cars to our streets, and dockless bike sharing taking up real estate on our sidewalks. Capping it all off, we loom on the verge of adding scooters to our transportation tapestry.


With advancing technology, seemingly endless ways to travel, Seattle's exploding population, and a rapidly developing infrastructure, our city’s numerous mobility options need a healthy balance in how they’re going to expand and work together to benefit the public.



Please join us for an evening panel featuring experts from Lime, ReachNow, Seattle Department of Transportation, Sound Transit, D’Artagnan Consulting, and Teague.

 

Throughout the evening, we'll discuss our current transportation situation and the steps that need to be taken by government bodies, private companies, and consumers alike to ensure that Seattle and its transit solutions grow sustainably and harmoniously.


Hors d'oeuvres and an open bar will be provided for attendees. This is a 21+ event, so please bring your government issued ID along.



Join us.

 

Join us for an evening panel featuring experts in micro-mobility, policy, public transit, ride sharing, and design. Together, we’ll discuss our current transportation situation and the steps that need to be taken by the government, private companies, and consumers alike to ensure that Seattle and its transit solutions sustainably and harmoniously grow.


Your Transportation Experts.

LAURA GONIA

Head of Marketing, ReachNow (BMW Group/Daimler AG)

Laura leads marketing for ReachNow, a mobility services company born inside the BMW Group that operates car sharing, ride hailing and car rental services more than 100,000 members in Seattle and Portland. In February 2019, ReachNow joined the new €1B+ joint venture between the BMW Group and Daimler AG that seeks to shape the future of urban mobility.


In her role, Laura is responsible for the growth of the business, from new Member acquisition, brand and product positioning, launching new services and retention of Members, business development and management of relationship with municipal stakeholders. Prior to joining ReachNow, Laura was a Vice President at Weber Shandwick, a leading global communications agency, where she lead communications programs for Sonos, Samsung, Amazon.com, and more.

Jonathan hopkins 

Director of Northwest Strategic Partnerships, Lime

Jonathan leads Lime’s government affairs work in the Northwest United States, covering the states of Hawaii, Alaska, Washington, Oregon, Idaho, Montana, Wyoming, Utah and Nevada. In his role, he works closely with cities and transit agencies to bring scooters and other new mobility options to residents and visitors.


Jonathan most recently served as the Executive Director of Commute Seattle, where he led a 14-person team to work in partnership with businesses and public agencies to promote smart mobility choices and reduce drive-alone rates. During his tenure, Commute Seattle reported that only 25% of Downtown Seattle workers drove alone to work.


Kelly Rula

New Mobility, Climate, & Urban Freight, Transit & Mobility, SDOT

Kelly is currently working at SDOT at the intersect between new mobility services, urban freight, and technology to help test and develop policy for the future of transportation in Seattle. She previously worked at Amazon Prime Now leading US expansion and delivery optimization product efforts. Before that, Kelly worked as an environmental consultant at Seattle-based Cascadia Consulting Group and advised public and private sector clients on waste and energy efficiency behavior change programs.

Jeff Doyle

Partner, D'Artagnan Consulting

Jeff is a partner with D’Artagnan Consulting, a firm that specializes in designing, prototyping and implementing innovative solutions to high-stakes transportation issues that confront public officials and the communities they serve.  Jeff’s most recent work includes designing large-scale public demonstrations of pay-by-mile systems for Washington, California and Hawaii, and developing statewide strategies to increase adoption of zero-emission vehicles.

Brian Brooke

Deputy Director, Innovation & Performance, Sound Transit

Brian Brooke has over twenty years of experience in research, market strategy, pricing, policy and system development in transit.  Brian’s past initiatives, teams and projects have won numerous industry awards.  He currently leads the Innovation and Performance program at Sound Transit, researching challenges and opportunities for public transportation from data and video analytics, artificial intelligence, autonomous vehicles, smart infrastructure and new forms of shared mobility.  He has previously worked for King County Metro Transit, the U.S. Department of Commerce and a Palo Alto consultancy.  Brian holds an MBA from University of California, Berkeley and a Master of Public Policy from Harvard University.

Moderator: Devin Liddell

Principal Futurist, Teague

As Teague's Principal Futurist, Devin works collaboratively with clients such as Boeing, Intel, JW Marriott, Nike, Starbucks, and Toyota to imagine and bring to life the future of aviation, automotive, smart cities, personal mobility, space travel, and more. He also leads Teague's future-focused conceptual projects. Most recently, these have included Poppi, a vision for an airline of the future, and HANNAH, a proposal for the future of autonomous school transportation.

 

With nearly two decades of experience in strategy and design, Devin has worked across a broad spectrum of industries: aerospace, education, software / SaaS, food and beverage, and retail; some of his past clients include Amazon, GE, Microsoft, Nordstrom, and Viacom. He's a frequent contributor to Fast Company, a board member at Aerial Futures, and teaches regularly at the School of Visual Concepts in Seattle.  

OUR AMAZING SPONSORS

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”

Louis Kahn

The Minimal NYC

Architect

The Transportation Situation

Hors d'oeuvres and an open bar will be provided for attendees. This is a 21+ event, so please bring your government issued ID along.

 

We'll see you on August 21st!

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